Director of Marketing & Communications

ABOUT THE ROLE

The Director of Marketing & Communications is responsible for planning, supervising, administering, and evaluating marketing programs that meet or exceed attendance and ticket revenue goals for orchestral events, and for maximizing the visibility of the orchestra, consistent with Association policies and long-range objectives. As such, the Director of Marketing & Communications will strategically plan, manage and execute all marketing activities, including but not limited to: advertising (digital, print, and broadcast media); season subscription and renewal campaigns (direct mail, digital and telemarketing); event marketing and sponsorship recognition; development of season program books and brochures; audience research; new subscriber activities; single-ticket-to-subscriber cultivation; and storytelling for the Association. Successful candidates will have experience leading a strategic marketing team and/or program and will be able to multitask and manage simultaneous projects and timelines at the same time.

REPORTING RELATIONSHIPS

The Director of Marketing & Communications reports to the Executive Director. This position will lead a team currently comprised of a part-time Marketing Operations Manager, a part-time Social Media Coordinator, and a full-time Patron Services Manager.  The Boise Phil is also exploring the need for an outside Graphic Design or Creative contract, but this will be decided with the hire of this position.

KEY RESPONSIBILITIES

Marketing & Brand Management

• In coordination with the Executive Director, plan and implement all aspects of season subscription and renewal campaigns, including direct mail and digital strategies. Oversee the acquisition of prospect lists, produce marketing and sales campaign plans, and work with outside contractors, as needed. Monitor the progress of all campaigns and provide progress reports and analyses of results.
• Plan and implement a year-round single tickets sales campaign, including the placement of print and electronic advertising, special promotions, and corporate sales. Oversee the work of outside contractors and provide periodic progress reports.
• Be the points of contact for local media, and regularly pitch stories to these entities.
• Be the focal point of storytelling across the Boise Phil and execute strategies that reach current and potential constituencies. Utilize every department to reinforce all Boise Phil activities and programs for maximum impact in the Treasure Valley and beyond.
• Collaborate on development and oversee production of all materials used to support the Association's marketing campaigns and events, including subscription brochures, print ads, posters, postcards, signs, banners, electronic media advertising copy, video and telemarketing, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all Association communications.
• Ensure all information on the boisephil.org website is up to date.
• Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information to the Association as requested.

Budgeting and Planning

• Develop a plan for achieving subscription and tickets sales campaign goals in coordination with the Executive Director and establish a master calendar that outlines all campaigns; coordinate all activities with the Association's master calendar, most importantly Development activities.
• Develop budgets for each event and campaign; monitor the progress of each and adjust plans when necessary.
• Identify organizational and market trends that may present challenges or opportunities for the Association; recommend a course of action or changes in the current operating plan that takes this information into account.
• Provide information for the Music Director, Executive Director, and Development team in creating program themes and highlights for season and concert communications. Build and recommend coordinated packaging to achieve maximum sales.
• In coordination with the Executive Director and CFO, give input on pricing strategies and policies that fulfill revenue/attendance goals.

Administrative

• Report to the Executive Director on progress of all ticket sales campaigns providing a detailed monthly marketing report for the Board of Directors.
• Recommend marketing policies and promotion strategies to the Executive Director with the goal of reaching new audiences for the orchestra; ensure that all new promotions demonstrate the highest standards of professionalism and ethical conduct.
• Negotiate contracts as needed with outside vendors for the provision of direct mail, telemarketing, marketing research, design, and printing services; ensure competitive pricing and the quality of their work.
• Train and manage the performance of all marketing and box office staff, including interns and volunteers.

Other

• Attend concerts of the orchestra to function as liaison to the media and the public; oversee distribution of tickets to press and VIPs; participate in artist hospitality as requested.
• Develop and maintain relationships with local business and arts leaders to enhance the Association’s marketing efforts.
• Keep abreast of recent research on marketing techniques; maintain a collection of current resource materials.
• Perform other duties as assigned by the Executive Director.

POSITION REQUIREMENTS

• A degree in marketing or communications.
• 4-5 years’ experience as a marketing lead and previous experience with non-profits preferred.
• Proficiency with Microsoft Office software (Word, Excel, PowerPoint), and competency with email and marketing automation programs.
• Must be available to work full-time, Monday-Friday from 9 am to 5 pm, plus applicable weekends and evening hours for concerts and special events coverage (with flexible time off provided).
• Able to set priorities, self-direct, and multi-task while maintaining accuracy and meeting deadlines.
• Excellent communication skills
• Ability to thrive as part of a team with diverse experience, expertise, skills and objectives.