The Digital Marketing Coordinator is responsible for cultivating a social media following and website presence to promote the Idaho Botanical Gardens brand. They post, comment, and reply to engage with their audience and develop a relatable company voice. They work with the Marketing Director to ensure that all communication is being represented on the right digital media platforms.

Responsibilities

• Assist in the development and execution of a content calendar to coordinate content and plan specific, timely marketing campaigns
• Work closely with different team members, agency partners, and Marketing Director, to ensure content meets quality standards and aligns with the brand voice

• Analyze the Idaho Botanical Garden digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Working with Marketing Director to develop digital marketing campaigns
• Respond and interact with customers and other stakeholders in a timely manner via the company’s social media accounts
• Creation of digital marketing assets including image selection, minor graphics, copy writing and other creative needs as assigned
• Maintain up-to-date knowledge of industry trends and competitor content strategies
• Setting key performance indicators (KPIs) for social media & digital marketing campaigns measuring the Garden’s performance against the KPIs
• Maintain the Idaho Botanical Garden Website under the guidance of the Marketing Director and working with website agency partner as needed
• Coordinate with the Marketing Director to create and oversee email marketing campaigns

• Editing and proofreading content to ensure it is clear, concise, and error-free

• Other Duties as assigned